A new Lancôme advertisement with Julia Roberts is actively being prepared. In mid-September, the American actress was in Paris for the filming of a new spot. Is this the next campaign for the La vie est belle fragrance?Julia Roberts has been the star muse of the Lancôme brand for 12 years now. Still also invested in this role of ambassador, the American star and face of the popular perfume La vie est belle was back in France in mid-September to shoot a new commercial. Some lucky

passers-by had a glimpse since the shooting took place in Paris, on the Seine. The 53-year-old actress had an appointment on September 16 and 17, 2021 for this new Parisian shoot. First dressed in a sequined and asymmetrical black evening dress, Julia Roberts was accompanied by French model Audrey Marnay and Korean singer Suzy for a first night filming session, on the banks of the Seine .

The next day, the star of Love at first sight in Notting Hill and Pretty Woman slipped on her black dress for a trip on the water, before going on takes wearing a second nude and sequined evening dress. Throwing petals, dress play and XXL smile: Julia Roberts has multiplied the poses in front of the camera, visibly insensitive to the eddies. It’s my perfume! This new advertising spot could well be dedicated to the perfume La vie est belle. It could also be unveiled soon, before the end of the year holidays. It must be said that this fragrance – which combines jasmine and iris with orange blossom and patchouli – is now a must-have under the tree. “I am very proud of it because I am not only the face of this perfume. I feel totally involved in the adventure because Lancôme indeed let me participate in the development of the juice, an extraordinary adventure”, she commented to Gala in 2017. “I really like the citrus notes (…). It’s scientifically proven, the scent of orange changes brain chemistry, soothes and makes you happy! I can smell it on someone, I want to say: ‘It’s my perfume!’.